Mattress and sleep accessories producer Natura World is launching a new latex mattress collection at Bloomingdale’s stores and on Bloomingdales.com, expanding its relationship with the retailer to a national level. Natura World began supplying Bloomingdale’s East Coast stores in 2010.
“Natura has been successfully producing natural and organic bedding for over 15 years and now we enter a new era with three exclusively designed, elegant offerings debuting at Bloomingdale’s,” said Ralph Rossdeutscher, president of Natura World, which has headquarters in Cambridge, Ontario. “Each sleep set has been expertly crafted by Natura artisans for the discerning Bloomingdale’s shopper searching for high–quality, healthy sleep products made sustainably and with respect for the environment.”
The Natura Latex Collection for Bloomingdale’s features the Retreat, Renew and Escape models, each with three comfort levels: firm, luxury and dual. The mattresses feature a variety of constructions and components, including organic wool and cotton and natural Talalay latex.
The Bloomingdale’s collection is being manufactured in Natura’s Cambridge facility, but production soon will be moved to the company’s new facility in Wichita Falls, Texas.
