The ABC reality TV show “Extreme Makeover: Home Edition” recently turned to Paramount Sleep to help furnish the Hill family residence in Virginia Beach, Va. The show aided the Hills, in part, because of their devotion to caring for foster and needy children. The Norfolk, Va.–based mattress maker donated seven bed sets—a king–size Boutique Hotel and six full–size Back Performance models. “While Paramount Sleep continues to add retailers across the country and more and more people are discovering the quality and value of our complete line of mattress products, we feel it’s our civic duty to help a local family in need,” said Richard Fleck, Paramount executive vice president of sales and marketing. At press time, the episode had not yet aired.
April 1, 2011