Wick joins IB as sales VP

International Bedding, with headquarters in Fort Lauderdale, Fla., has hired industry veteran Jeffrey Wick as northern regional vice president of sales, a newly created position.

He is responsible for leading sales development efforts and managing retail relationships for IB in more than 20 states. He is based in Summerfield, N.C., and reports to Dennis Straily, vice president of sales.

Wick has an extensive background in mattress manufacturing and retailing. Most recently, he was principal of the consulting firm Innovative Bedding Products, as well as vice president of national accounts for bed frame supplier Mantua Mfg. Prior to that, he spent 11 years with Sealy in a variety of sales and sales management posts, rising to vice president of department stores/national accounts. He began his career as a market representative for mattresses at May Department Stores Co., now part of Macy’s.

“Jeff is another great addition to the talented team of sales professionals that we’ve been building,” Straily said. “His wide–ranging expertise includes sales, account management, market development and team leadership, among many other key industry skills. We look forward to cultivating Jeff’s talent and experience.”

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