Components supplier and sleep accessories producer Carpenter Co. in Richmond, Va., has tapped Dr. Lisa Shives, also known as “Dr. Lisa, Sleep M.D.,” as a sleep expert for its educational website www.sleepbetter.org, related marketing campaigns and product development.
“Lisa Shives is just what the doctor ordered, so to speak,” said Dan Schecter, Carpenter vice president of consumer products.
Shives is responsible for providing medical insights and offering tips for improving sleep health at the SleepBetter.org Facebook page, as well as for conducting original research and helping shape and endorse new SleepBetter product introductions.
“The SleepBetter product development process has evolved to a point where it increasingly translates data from sleep studies into technology–advanced bedding products,” Schecter said.
“This evolution created the need for an experienced physician as part of our team. Dr. Lisa is a leader in the burgeoning sleep medicine subspecialty and has thousands of her own patients. We are particularly excited by her interest in helping conduct original sleep studies and in participating in our new product development process.”
Shives is board certified by the American Board of Internal Medicine and the American Board of Sleep Medicine and is the founder of Northshore Sleep Medicine in Chicago. She has served as a spokeswoman for the American Academy of Sleep Medicine and is a contributor to CNN’s medical blog, “The Chart.”