Mattress producer Southerland has introduced the patent–pending Total Protection Sleep System with ActiveGuard.
The Nashville, Tenn.–based company says tests show the sleep system is effective in killing bedbugs and dust mites in mattresses and foundations. ActiveGuard is the patented technology of Allergy Technologies LLC, a mattress protection supplier with headquarters in Ambler, Pa. The active ingredient is the Environmental Protection Agency–registered pesticide permethrin.
The Total Protection Sleep System is an add–on technology available on all Southerland beds retailing for $699 and above, said David Corbin, Southerland president. It is being sold through both Southerland’s contract and retail sales channels.
Southerland describes the bed design as including the ActiveGuard technology in a fabric tucked within the recesses of the foundation and mattress. ActiveGuard technology will kill bedbugs, dust mites and their eggs on contact for up to two years, the company said.
“Bedbugs and dust mites pose serious concerns and health issues and our increasingly mobile lifestyles have made the threat of infestation even greater than ever,” Corbin said. “This is one of the most proactive and effective steps consumers can take to conveniently prevent the infestation of bedbugs or dust mites in their bedding. The idea of buying 24–hour protection from bedbugs that eliminates them on contact is huge, and judging from the reception we’ve had so far, this system is going to have enormous appeal to consumers as a preventive product.”
The Total Protection Sleep System has been registered for sale with the EPA in all 50 states, Corbin said. Southerland and Allergy Technologies are promoting ActiveGuard and the new beds throughout the country at trades shows for the hotel, apartment, university and pest management sectors.
