Leggett & Platt rebrands its encased coils

Industry supplier Leggett & Platt, headquartered in Carthage, Mo., has given its fabric–encased coils a new name, Comfort Core. The brand umbrella includes Body Print, Body Print Advanced, Bolsa, Hi–Low, Joey and Softech encased–coil lines.

According to the company, Comfort Core encased coils add comfort directly into the spring system, reducing the need for additional layers of fabric and foam and allowing for lower–profile mattresses.

“When you are able to reduce the excessive height of a mattress and eliminate the foam and fiber that typically cause body impressions, you end up with a better product for the consumer,” said Mark Quinn, L&P segment vice president of marketing. “When it comes to mattresses, we teach consumers that thicker is better. It’s time we addressed this myth. When we talk to retailers about issues that they face, returns are always at the top of the list. If we start telling a better story and eliminate the misguided beliefs that cause this problem, we can exceed customer expectations with the end–product. We think Comfort Core products will help bedding manufacturers do that.”

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