Mattress Firm adds 4 Wisconsin locations

Houston–based sleep chain Mattress Firm has opened four stores in the Wisconsin cities of Appleton, Green Bay, Lake Geneva and Oak Creek. The retailer now has 17 stores in the state. The first opened in February 2010 in Pleasant Prairie.

“We’re pleased to bring Mattress Firm’s unique shopping experience to additional locations in Wisconsin,” said Chuck Dawson, a former senior executive at Sealy, who holds the Wisconsin franchise.

Through a recent deal, all Mattress Firms in Wisconsin will carry the Dr. Breus Bed, designed by sleep expert Dr. Michael Breus and manufactured by International Bedding.

“Our relationship with renowned sleep expert Dr. Breus reinforces our commitment to ensuring our customers get a great night’s sleep,” Dawson said.

Mattress Firm operates more than 700 stores in 40 markets and 24 states.

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