Atlanta–based Simmons Bedding Co. kicked off summer with a Beautyrest Cash & Comfort Rebate Event that ran through July 5. Customers had the chance to win more than 20,000 rebates of as much as $1,000 and were automatically entered to win a weekly rebate of $5,000. The promotion was designed to generate excitement around new Simmons Beautyrest lines at retail, a redesigned Beautyrest.com website and a national advertising campaign for Beautyrest.
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