Read takes helm of marketing company

Dale Read, the former publisher of Bedroom magazine, has concluded a gradual phase–out of his participation in the publication and now serves as president of the Marketing Arm Group Inc.

Read founded Bedroom and was its publisher for 16 years. After selling the magazine to marketing company Blue House in 2010, he continued to serve as the magazine’s senior writer.

The Marketing Arm Group, which is based in Charlotte, N.C., is a marketing, public relations and advertising consultancy that Read formed with Melanie Burk–Read in 2003.

In his new full–time role at the company, Read will handle writing duties, as well as other PR, advertising and strategic marketing services for manufacturers and retailers in the mattress and home furnishings industries.

Read also serves as president of the Specialty Sleep Association, a nonprofit organization that seeks to raise awareness of and grow the specialty sleep category.

Earlier in his career, Read founded Read, Tatulli and Purdy Inc., a full–service advertising agency. Prior to that, he ran RTD/Read Inc., a business–to–business advertising and PR agency.