Gold Bond ups institutional sales

Renewed efforts in the contract market and a fresh selection of beds specifically designed for that sector are paying off with new business from customers in education, hospitality and health care, said mattress manufacturer Gold Bond.

“While retail continues to be a daily struggle, the contract market has a steady need for product and, candidly, is better funded,” said Bob Naboicheck, president of the Hartford, Conn.–based company. “It made strategic sense for us to renew our ties to this market and that strategy has paid off.”

Gold Bond has modified its top–performing value lines—the two–sided Sacro–Support and its Comfort collection—to conform to the requirements of contract customers.

“We are offering a range of new products designed for the comfort, quality and value that our contract customers want today,” Naboicheck said. “Their needs cannot be met from buying from the largest, most promoted brands. What they care about is getting the highest quality specifications at the most competitive prices.”

Founded in 1899, Gold Bond is one of the nation’s oldest family–operated independent mattress and futon manufacturers.

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