Mattress major Sealy, which has headquarters in Trinity, N.C., has signed an exclusive deal with Dometic Corp. to distribute Sealy Posturepedic mattresses for the first time directly to manufacturers of recreational vehicles. Dometic, based in LaGrange, Ind., is a components supplier to the hospitality, marine, RV and trucking industries.
Sealy said Dometic chose it for the partnership because of Sealy’s brand strength, mattress quality, customer loyalty and repurchase rates.
The mattress collection is based on the Sealy Next Generation Posturepedic and is called the Sealy Posturepedic 600 DSx Plush Euro Pillow Top RV mattress. Sizes include a 72–inch by 80–inch king, a 60–inch by 80–inch queen and a 60–inch by 75–inch RV queen. The beds feature Sealy’s CoreSupport reinforced center zone, Titanium DS innersprings, LiftRight handles and StayTight foundation.
“With more than 60 years of designing and building Posturepedic mattresses with support in mind, we’ve realized that a good night’s sleep extends past the bedroom,” said Jodi Allen, Sealy chief marketing officer. “Our new partnership with Dometic will bring quality mattresses to RVers no matter what their travel plans and type of RV.”
