Mattress major Sealy has released the soundtrack to its Posturepedic TV commercial “Jump.” The tune is a free download on Sealy’s Facebook page. The “Jump” spot, created by ad agency Leo Burnett, is part of a nationwide Sealy Posturepedic campaign, “Whatever You Do In Bed, Sealy Supports It.” “We’ve received a tremendous response from our ‘Jump’ commercial and numerous inquiries about the song used in the spot,” said Jodi Allen, chief marketing officer for the Trinity, N.C.–based company. “In keeping with the positive momentum behind our Posturepedic campaign, we’ve decided to support one of the most popular things people do in bed—listen to music.”
November 1, 2011
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