Boyd launches Gel Rest

Boyd Specialty Sleep has introduced Gel Rest, a gel-infused memory foam mattress line. The four-bed collection began shipping in mid-December.

With suggested retail prices from $799 to $1,299 in queen size, Gel Rest is aimed at giving retailers “outstanding quality and comfort, patent-pending features and great visual appeal at value price points that satisfy the middle market,” said Dennis Boyd, president of the St. Louis-based company. “It fills a gap that exists in the market between higher- and lower-priced memory foam or gel foam offerings.”

Patent-pending features differentiate the beds from competing gel foam products, according to the company. Each model uses up to 3 inches of Micro Tec Gel, the company’s exclusive open-cell memory foam. The gel layer features Stay Cool channel venting in three zones, a patent-pending design that increases air flow through the bed.

Gel Rest beds, which range from 8 inches to 13 inches high, can be shipped via overnight delivery service.

The company also is offering Gel Rest toppers in 2-, 3- and 4-inch thicknesses. They have suggested retail prices of $99 to $299 in queen size.

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