Industry supplier Carpenter Co., with headquarters in Richmond, Va., has redesigned its SleepBetter.org website to combine the company’s consumer education programs and tools into a cohesive online communications platform.
Created by Dan Schecter, Carpenter senior vice president of consumer products, the site is a multiyear effort by the company to educate consumers on the critical importance of sleep.
According to the company, SleepBetter.org has been cited by numerous trade and consumer media as a leader in leveraging new technology.
“SleepBetter.org’s new look is fantastic and underneath that appealing design, there are powerful features built into the code,” Schecter said. “The new site includes intuitive site navigation, social sharing tools and improved SEO design. It’s the center of Carpenter Co.’s year-over-year effort to encourage Americans to focus on sleep issues. Over the past year, we have been busy improving our industry-leading assets. We redesigned the Sweet Dreams e-newsletter and the Zzzz Score, announced our new Sleep M.D. and generated explosive growth of our Facebook fans—currently at 160,000—and the new website now integrates them all seamlessly.”