Specialty sleep group launches consumer website

Specialty Sleep Association website screenshot
New SSA website

The Specialty Sleep Association has unveiled a consumer education website called Bedfax (http://bedfax.org).

“Women, especially moms, will continue to drive demand for safe and sustainable home goods, including bedding products, but many are confused or wary of misinformation,” said Dale Read, SSA president. “With Bedfax.org, the SSA intends to create an online resource for prepurchase research, with the ultimate goal of connecting consumers to dealers that sell SSA-certified and labeled mattresses.”