Dormeo Octaspring has hired Chad Megard as vice president of sales for the central region of the United States, a new position for the company. He reports to Chris Henning, president of the specialty mattress producer, which has U.S. headquarters in Plano, Texas, and world headquarters in London.
Megard is a 20-year mattress industry sales veteran. Previously, he was senior vice president of sales and business development for Comfort Solutions, where, in a period of 18 months, he opened $30 million in new business. Prior to that, Megard was vice president of sales at the former Spring Air Co. He began his bedding career with Sealy as a key account manager.
“Chad is an outstanding leader in our industry with strong, established relationships throughout the country,” Henning said. “We have assembled a true all-star team of executives that can provide strategic sales and merchandising insight for our customers. Dormeo Octaspring provides more than just traditional sales support. Seasoned professionals like Steve Dohm, Joe Hunt and Chad also provide tactical expertise around the implementation and synergies of our multichannel marketing platform. This ultimately helps our customers drive incremental sales and generate higher margins.”
Megard is based in Hudson, Wis.