Thomasville, N.C.-based marketing services provider Wright Global Graphic Solutions has launched RetaiLive, an application that makes point-of-purchase items interactive.
RetaiLive uses image-recognition technology, allowing shoppers to scan and save marketing materials, including video, on their mobile devices. Consumers can download the application for free at Google Play and the iTunes Store.
“RetaiLive represents the future of the retail experience—and uncharted territory in the bedding industry—engaging customers with real-time marketing, sales and product information,” said Don Wright, senior vice president of business development and chairman of the board. “Mobile marketing has transformed the way companies build and shape brand awareness. RetaiLive gives our clients an edge by providing consumers with a completely dynamic, interactive and informative shopping experience.”