Tim Oakhill
Houston-based sleep shop chain Mattress Firm Inc. has named Tim Oakhill executive vice president of brand management. He is responsible for overseeing brand and communications strategy, development and implementation.
Oakhill is a 30-year marketing veteran with more than 15 years of experience in the mattress industry. Most recently, he was an independent marketing consultant. Previously, he served as executive vice president of marketing for Simmons Bedding Co., where he was responsible for North American marketing and product strategy, worldwide licensing strategy and brand management. Prior to that, Oakhill was a marketing manager at Eastman Kodak and an executive at advertising agency Bates Worldwide, where he managed a number of high profile accounts.
“We are delighted that Tim is joining Mattress Firm as we pursue our goal of border-to-border and coast-to-coast store growth,” said Steve Stagner, Mattress Firm chief executive officer. “Tim brings a wealth of experience driving enterprise value through dynamic marketing platforms, and I believe he’ll add tremendous value to our team.”
Commenting on his new post, Oakhill said: “Mattress Firm has created a strong brand foundation over the years, built on its promise to customers and commitment to its communities. I am looking forward to strengthening Mattress Firm’s brand presence across all channels, helping to support the company and its reputation as it grows.”
