Waterford, N.Y.-based Sensorpedic, a five-year-old specialty mattress brand from sleep products supplier Soft-Tex, has added the Memory Cloud collection of pillows and toppers.

Memory Cloud accessories retail from $50 to $300 and contain a new memory foam formulation–with feels that range from “ultra soft” to “cushion firm”–layered with down-alternative gel fiber.

“We have taken the best of both worlds and created a product that mimics the luxurious soft feel of down, while providing pressure-relieving benefits of memory foam,” said Robert O’Connell, Sensorpedic executive vice president of sales and marketing. “Because of its unique feel and styling, this collection is ideal for consumers who are just being introduced to memory foam.”

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