PureCare by Fabrictech targets hoteliers

Mattress protection and accessories supplier PureCare by Fabrictech announced it is targeting the hospitality industry as a first-time exhibitor at the International Hotel, Motel and Restaurant Show Nov. 9-12 in New York.

“The health and well-being of hotel guests is a major concern for the hospitality industry,” said Jeff Bergman, PureCare president and chief operating officer. “An estimated 50 million Americans suffer from allergies and allergen-induced asthma. Studies have shown that dust mites and other allergen-related irritants within the sleep environment are a leading cause of these ailments at night. PureCare is about providing a comprehensive and flexible array of health and wellness products that combat these issues for today’s health-conscious traveler.”

The company envisions hoteliers marketing “healthier hotel rooms” equipped with an array of PureCare mattress and pillow protection products, as well as aromatherapies.