Adjustable base, mattress and pillow producer Reverie, with headquarters in Franklin, Mich., has revamped its ecommerce-enabled website, www.reverie.com, to better serve consumers and dealers. The site features the company’s modernized logo and color scheme, an enhanced dealer portal, a large library of products and a 60-second video on the Reverie Dream Sleep System adjustable bed set.

“The website is a multifunctional tool for our brand,” said Martin Rawls-Meehan, Reverie president and chief executive officer. “It builds awareness so that when customers walk into one of our dealers, they’re already well-informed and ready to buy. With new features like customer testimonials and side-by-side product comparisons, it also works to propel our direct-to-consumer business forward.”

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