McRoskey Mattress Co., a mattress manufacturer and retailer headquartered in San Francisco, has chosen Swordfish Communications as its public relations agency of record. Swordfish, which is based in Laurel Springs, N.J., is responsible for promoting McRoskey’s brand in the San Francisco Bay area, with the goal of driving traffic to its San Francisco and Palo Alto, Calif., showrooms.  

“We’re looking forward to taking advantage of Swordfish’s significant experience producing compelling stories that make the media take notice, and further leveraging the many community events and sponsorships we’re involved with in the Bay area,” said Robin McRoskey Azevedo, McRoskey president.