Milwaukee-based, factory-direct chain Verlo Mattress has promoted Tom Metz from director to vice president of product development.
Metz is a mattress-industry veteran with more than 38 years of experience. He was hired by the founders and original owners of Verlo Mattress Factory following high school graduation and worked his way up in the company, eventually becoming a co-owner and franchisee. Metz rejoined the company in 2012, following its acquisition by Marcus Investments LLC.
“Tom Metz offers a wealth of knowledge,” said Chris Nolte, Verlo president. “He played an integral role in completely redesigning our entire new product line. We are fortunate to have his expertise at this pivotal time in our company.”
Commenting on his promotion, Metz said, “I never thought I would again witness the same type of growth that Verlo initially had, but I can honestly say that I have a sense of déju vu. It’s exciting to see so many positive changes being made at Verlo and that same type of momentum happening again. I feel very fortunate to be working with such a talented mix of people with fresh ideas, and to once again experience such energy.”
Recent Verlo product and store updates include a mattress lineup that meets specific consumer needs, and the introduction of a tablet-based, mattress-selection process recently unveiled at Verlo’s remodeled, flagship store in Greenfield, Wisconsin. The system is meant to making mattress shopping stress-free and self-directed, a news release said.
Verlo has more than 40 locations in seven states.