Soft-Tex builds mattress team

Specialty sleep and sleep accessories manufacturer Soft-Tex International, with headquarters in Waterford, New York, has promoted Jeff Chilton from executive vice president to president of sales and marketing for the newly created mattress division. Concurrently, Soft-Tex added three new hires—Eric Linn was named vice president of marketing, Cathy Thorne joined the company as director of product development, and Michael Tinsmon was hired as sales manager for the mattress division.

Prior to joining Soft-Tex, Lin was director of marketing for Gulistan Carpet Inc. His 25-year career includes sales and marketing roles with the former Fieldcrest-Cannon and with Pillowtex Corp.

Thorne joined Soft-Tex from Perfect Fit Industries where she was director of product development. Her background includes product development and sourcing positions with Welspun USA, Springs Global and Sara Lee.

Before joining the company, Tinsmon spent nine years with mattress major Serta.

Commenting on the changes, Chilton said, “2014 was a banner year for us and 2015 looks even more promising. It’s great to add so much talent to our marketing, product and sales group, as we move into 2015.”