All together now Spring Air-China welcomes other licensees and U.S. corporate staff at Spring Air’s fifth annual Asian Licensee Meeting in Guangzhou, China. Pictured from left to right: Ashok Sharma of Spring Air-Dubai; Mohamed Naushad Mohideen of Spring Air-Sri Lanka; Jeffri Massie, chief executive officer of Spring Air-Indonesia; Rick Robinson, president of Spring Air International; host Charles Chen, CEO of Spring Air-China; and Eric Spitzer, chief operating officer of Spring Air International
Mattress licensing group Spring Air International, with headquarters in Boston, held its fifth Asian Licensee Meeting in Guangzhou, China, March 28-30. Hosted by its Spring Air-China licensee Somnopro Group, led by Chief Executive Officer Charles Chen, the meeting was scheduled in conjunction with Interzum China and drew all of the company’s Asian-based licensees representing 15 countries.
Somnopro Group, China’s largest mattress producer, operates four plants and more than 1,100 mattress retail stores across the country.
A look at luxury Attendees at the Asian Licensee Meeting surround Spring Air-China’s latest luxury bed—the Spring Air New Ivy—now in production across China. Among other components, the mattress features 10,000 microcoils and full foam encasement.
“The agenda included discussions aimed at fostering new and beneficial intercountry collaborations,” said Spring Air International President Rick Robinson. “Many of these conversations were inspired by the recent cooperative effort between Spring Air licensees in Indonesia, Singapore and Malaysia, and Spring Air International, to service the more than 70 Courts retail stores across those countries.”
Courts Asia Ltd. is a leading mega-retailer in Southeast Asia. Established in Singapore in 1974, Courts moved into Malaysia in 1987 and entered Indonesia in 2014. The retailer’s store formats span more than 1.5 million square feet of selling space that include home entertainment, appliances, furniture, bedding, apparel, accessories and other products.
Spring Air plans to hold a Global Summit in India in November.
