HomTex Inc., which manufactures DreamFit, FitRite and Suprelle pillows, sheets and mattress pads, has hired Benjamin Nelson to be director of sales and development for the DreamFit brand.
In this newly created position for the Vinemont, Alabama-based company, Nelson reports to Bob Pearce, vice president of sales.
Prior to joining the DreamFit brand team, Nelson was market development manager for bedding retailer Mattress Firm. He also served as district training leader for retailer Sleep Train, where he was a top performing retail sales associate.
“Our aim is to contribute to the success of our retail partners through service,” Pearce says. “When they’re successful, we’re successful. We expect Benjamin’s retail experience to be a huge asset for the brand and our specialty sleep customers.”