Springwall Sleep Products, with headquarters in Mississauga, Ontario, has selected Peter Zervos to serve in the newly created role of national marketing director.
Zervos has more than a decade of experience in sales and marketing with top-tier S&P 500 companies such as Bank of America, Citigroup, American Express and Manulife.
“With Peter’s marketing and strategic background, he will do wonders to continually gauge trends in the market and consumer sentiment, help us change to embrace these opportunities, and increase awareness of Springwall’s offerings to grow market share and retailer/consumer demand,” said Steve Amis, Springwall vice president of sales.
Zervos commented: “I am excited to be a part of this multigenerational, family-owned and operated team. Springwall has always been an enviable success story in a fairly predictable industry. The paradigm has changed with the advent of the direct-to-consumer trend, and we are committed to offering innovative solutions to grow our consumer base.”