The publication’s editors said the list, which among others includes Abt Electronics, New Belgium Brewing and Radio Flyer, is comprised of “25 Small Giants (who) have chosen to be great instead of big.” The companies are privately owned and closely held, have a history of philanthropy, as well as a flat organization structure.
Robin Azevedo, McRoskey chief executive officer and granddaughter of one of the founders, said she was “surprised and delighted by the honor.”
According to the story in Forbes, in 2003, Prince Charles stayed at a bed-and-breakfast in Marin County, California, “and on his departure told the proprietress she should order McRoskey mattresses for all the rooms.” Forbes said that based on the company’s online reputation, owning a McRoskey mattress is, for royalty and nonroyalty alike, “practically a religion.”
At its San Francisco manufacturing plant, the company meticulously builds beds by hand, including forming the coils for its long-lasting, sturdy innerspring units. Of 30 employees, 17 have been with McRoskey for 15 to 20 years and one for 36 years. Most recent annual sales were $7 million. The company operates two San Francisco-area showrooms and an e-commerce site.