Luxury bed maker Vispring, with headquarters in Plymouth, England, has updated its showroom at retailer ABC Carpet & Home in New York.
The redesigned space, along with a new website and ad campaign, are meant to strengthen Vispring’s visibility as a luxury brand in the United States, according to a news release.
The store-within-a-store at ABC uses Vispring company colors, yellow and gray, and offers a workshop area where customization selections may be made.
“The newly transformed showroom allows for Vispring’s range of products to now be highlighted and displayed individually from our mattresses, to our divans and our headboards,” said Vispring Hugh Landes, national sales director. “We are extremely pleased with the overall look and feel of the new space because it now distinguishes our brand from the others and allows the customers and designers to engage with our products and brand.”