Stearns & Foster Brand Promoted with Contest and Celebrity Designer

Jonathan Scott Lux Estate Stearns & Foster bed Edgy Glam

Celebrity designer Jonathan Scott adds ‘edgy glam’ to Lexington, Kentucky-based Tempur Sealy’s new Stearns & Foster Brand Lux Estate bedroom setting.

Luxury mattress brand Stearns & Foster Brand from Lexington, Kentucky-based manufacturer Tempur Sealy International, launched the “Redesign Your Retreat” ad campaign this summer in partnership with designer and HGTV star Jonathan Scott.

The campaign promoted the redesigned 2016 S&F Estate, Lux Estate and Reserve collections. It included a video series starring Scott and a month-long sweepstakes.

“Redesign Your Retreat” videos feature Scott as he walks consumers through his interpretations of three bedroom design trends—“edgy glam,” midcentury modern and transitional.

The campaign made use of social media platforms Facebook, Instagram and Twitter to share content with consumers.

The Redesign Your Retreat sweepstakes, available through the website, ended July 22 and awarded one first-place winner a $10,000 prize, a new Stearns & Foster Reserve collection mattress and a 30-minute design consultation with Scott. Second- and third-place winners received a Stearns & Foster mattress and an autographed photo of Scott.

Related Posts

HGTV Star Continues Special Relationship with Stearns & Foster Brand

Luxury mattress brand Stearns & Foster from Lexington, Kentucky-based...

Stearns & Foster introduces new luxury line

Mattress industry major Sealy has launched G.S. Stearns by...

Stearns & Foster gives Gift of Sleep

Mattress major Sealy, which has headquarters in Trinity, N.C.,...

Stearns & Foster videos highlight craftsmanship

Luxury bedding brand Stearns & Foster has created a...