Mattress licensing group Eclipse International/Eastman House, which is part of North Brunswick, New Jersey-based Bedding Industries of America, has signed two new licensees, giving the brands a coast-to-coast presence in the United States.
Tualatin Sleep Products, headquartered in Tualatin, Oregon, inked a deal for distribution rights throughout northern California, Idaho, Nevada, Oregon, Utah and Washington. Fresno, California-based Pleasant Mattress Inc. (formerly Cannon Sleep Products) holds the license to distribute the Eclipse and Eastman House brands in central and southern California, as well as Arizona.
In years past, the Eastman House brand had a strong presence in the West under its originators, the former mattress maker Chittenden & Eastman Co., said Stuart Carlitz, BIA owner and chief executive officer. “But this is the first time in the current Eclipse/Eastman House regime that we have national distribution.”
Carlitz said that while Eclipse is new to much of the sales territory, he expects its “strong patents and unique marketing to lead the way with volume at popular price points, and that Eastman will be the premium step-up line.
“I’ve always sought to have a cohesive group of strong players aligned toward a common goal of building a strong brand and business. I’m proud to say that we have reached our goals. I have surrounded myself with some of the best tier-two factories out there. … The old saying has always been, ‘a licensing group is like a chain, and only as strong as its weakest link.’ We have a strong chain of first-class factories and we’re ready for business.
“These are interesting times with all of the consolidation at retail and of the top-tier mattress makers. The internet phenomenon has also brought a great deal of opportunity. We are fortunate to be perfectly positioned to take advantage of many of the opportunities around us.”