MATTRESS INDUSTRY NEWS RELEASE
NEW TALALAY GLOBAL™ WEB SITE REFLECTS COMMITMENT TO RAISE CONSUMER AWARENESS AND INTEREST IN EXCLUSIVE LUXURY BED COMPONENT
SHELTON, Conn., Oct. 17, 2016—Talalay Global™–the world’s largest Talalay producer—has launched a new web site aimed at educating consumers in “plain speak” about the features and benefits of Talalay, as well as helping train retail salespeople about the unique properties and characteristics of the ultra-high-end mattress component.
According to Ken Hinman, global marketing officer, the new web presence at www.talalayglobal.com “is designed to familiarize visitors with how Talalay is made and how it differs from other latex products in both structure and performance.”
Primarily targeted to bedding shoppers, Hinman described the site as “easy to use, search engine-optimized and mobile device-friendly. We’re very excited about the overall look and feel, which clearly demonstrates who Talalay Global is today and what we stand for.”
The home page, which offers a short video on the Talalay process originally produced by the Fox Business® network, is focused on the pure and natural origins of Talalay and reinforces the “Made in the U.S.A.” message the producer emphasized at the 2016 summer Las Vegas Market.
The landing page also scrolls to Talalay’s key advantages over other latex components and includes its superior comparative performance test results.
Other sections highlight Talalay Global’s various mattress core, topper and pillow designs, while an FAQ tab invites visitors to contact the company if they have questions beyond those which are listed.
Finally, the site provides photos and short bios for each person serving on the company’s seven-member executive team and posts recent news and developments in a new Press Room section.
“The objective is to leverage our new web presence to excite, engage, train, motivate and demonstrate our competitive edge,” noted company CEO David Fisher.
“We’re also sending a clear message to current and future partners that Talalay Global is strongly committed to generating awareness and interest in the Talalay product and brand.”
Talalay Global was founded in 1975 and is the world’s largest producer of Talalay and one of only two manufacturers of the component.
In addition to its production facility in Shelton, the company has distribution and fabrication centers around the world.
Lilly Management Group