Sleep accessories supplier HomTex Inc., based in Vinemont, Alabama, has rolled out a new website and expanded its DreamFit Facebook page.
Consumer contests and giveaways run through the end of the year to celebrate the launch.
“Our website and Facebook page will serve as platforms on which to build the brand and to predispose the mattress shopper to purchase DreamFit sheets,” said Cindy Williams, HomTex vice president of marketing. “We are partnering with our retailers to ensure that consumers know exactly where to find products.”
New web content includes articles on bedroom style and décor; blogs on sleep and rest; a glossary defining the elements of sheets, cotton, materials and design; and a search option for finding retailers.
The company also is creating and hosting short, entertaining videos, including “Sheet Hater.” View it at the new website.