Houston-based Mattress Firm has teamed up with Olympic champion gymnast Simone Biles to create awareness of the retailer’s national Mattress Firm Foster Kids program and to help promote the importance of sleep, especially for children.
“I am honored to be able to help shine a light on the needs of foster children nationwide and support Mattress Firm’s Foster Kids program,” Biles said. “I know what it is like to spend time in and out of the foster care system, and words cannot begin to express how thankful I am that my parents adopted me. Children are children; they need our love, support and help to understand the benefits of sleep and the role it plays in living an active and healthy life.”
Mattress Firm Foster Kids supports local foster care nonprofit partners in its communities across the country. The retailer hosts six donation drives throughout the year to collect funds and essential items such as pajamas, clothing, school supplies, shoes and toys. All of these help make the transition into a new home, school or community easier for foster youth, the company said in a news release.
“Simone is the perfect fit for Mattress Firm—there is a natural alignment between our Houston roots, a passion for helping foster children and the common belief in the importance of sleep,” said Ken Murphy, president and chief executive officer of Mattress Firm. “Simone represents the American Dream. She is a great inspiration and example to all her fans, and we are excited she has decided to join our team.”