Pure Comfort, a mattress manufacturer based in Trujillo Alto, Puerto Rico, has opened a distribution center, a retail showroom and offices in Winter Garden, Florida, to facilitate the distribution of its Silver Comfort products.
Mattress manufacturer Pure Comfort, with headquarters in Trujillo Alto, Puerto Rico, has launched an e-commerce website for its Silver Comfort collection and established its first showroom in Florida.
Pure Comfort is a 20-year-old company that manufactures its products, including its adjustable beds, in Puerto Rico. There, it wholesales its product lineup, but also sells direct to consumers at pop-up stores and via infomercials. With the launch of the Silver Comfort line, the company said it hopes to reach a broader audience on the American mainland.
Silver Comfort consists of two products: the Silver Comfort Athena all-foam mattress with a proprietary SilverCare fabric cover that is said to offer improved hygiene, and the Athena adjustable base. The pieces retail for $999 and $1,899, respectively, in queen sizes. Features of the base include head and foot articulation. The upper body can be raised to a 45-degree upright tilt. The unit has two quiet motors, a cordless remote and a massage feature.
Silver Comfort products are available at SilverComfortBeds.com. The company said it also is investigating the use of pop-up stores in Florida and that its main sales focus is in that state. Consumers have a choice of visiting the showroom, requesting a home visit or shopping online.
“Expanding to central Florida seemed a natural step as we grow,’’ said Patricia Fernández, general manager of the company’s Florida operation. “On the one hand, the area is home to a Puerto Rican population that knows of our brand’s reputation, the quality of our products and our second-to-none customer service. On the other hand, the region’s nonstop growth offers the opportunity to introduce our bed to millions of other consumers.”
