Alvaro Vaselli, whose resume includes executive positions with industry supplier FXI (formerly Foamex), has launched online mattress brand Nuvanna LLC, with headquarters in Philadelphia.

According to a news release, the bed incorporates a health and wellness ethos with the latest innovations in foam technology, delivering comfort, temperature control and “progressive support.” The American-made mattress uses only CertiPUR-US foams and has a sewn cover containing Tencel yarns. A queen-size mattress retails for $890.

The all-foam bed has three layers. A high-density supportive base foam is topped with a middle layer that is meant to be motion-absorbing because it contours to the body. The top gel-foam layer is pressure-relieving and regulates temperature with phase-change material.

“I recently discovered the benefits of pursuing a healthy balance in my own life,” said Vaselli, Nuvanna chief executive officer. “I launched Nuvanna … to help others enjoy the same benefits faster.”

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