News release written by King Koil and published, unedited, by BedTimes.
‘Limited Edition 120th Gold’ Collection will deliver promotional opportunities for retailers throughout 2018
Willowbrook, Ill. – In honor of the celebration of its 120th anniversary in 2018, leading mattress manufacturer King Koil will introduce the Limited Edition 120th Gold Collection at the upcoming Winter Las Vegas Market Jan. 28 – Feb. 1. The collection will build on the company’s long legacy of innovation, quality and excellence.
Since 1898, King Koil has been a leading innovator in crafting mattresses designed to deliver proper spinal alignment and support for a restorative night’s sleep. Known for stellar quality and on-trend styling, the company continues to build on its rich history rooted in the Midwest. The three-mattress Limited Edition 120th Gold Collection will be the cornerstone of the company’s year-long celebration that will provide King Koil retailers a portfolio of traffic driving promotions during the company’s 120-day “sell-ebration” event from Memorial Day to Labor Day.
King Koil began its 120th anniversary celebration by launching the Limited Edition 120th Gold collection. The innerspring beds use the Perfect Contour Reaction Coil and are meant to help drive traffic from Memorial Day through Labor Day.
The three-mattress Limited Edition 120th Gold Collection is designed to retail from $999 to $1,099 while remaining true to King Koil’s signature elements of comfort, alignment and pressure balance strategy to provide maximized support and minimum pressure. Built with King Koil’s proprietary Perfect Contour® Reaction Coil, the mattresses will feature a gold theme in a nod to the elegant theme resonating with the company’s extensive international business.
“This is an incredible milestone in our company’s history that speaks to the company’s design aesthetic and commitment to delivering great products,” said David Binke, King Koil CEO. “King Koil will celebrate the entire year along with our retail partners through unique marketing opportunities. The new collection delivers an extraordinary value in products that look and feel as if they would sell for much more, and provide new sales opportunity for RSAs.”
The new collection will be supported by new point of purchase and marketing materials that will be showcased during the market. The 120th anniversary will also be celebrated globally by King Koil’s international licensees with a variety of gold-themed designs and comforts for every culture.
The Limited Edition 120th Gold will be featured in the company’s showroom A-538 during the Las Vegas Market.
A leading global mattress manufacturer, King Koil supports more than 30 licensees in more than 90 countries where King Koil mattresses are manufactured and sold. Headquartered in the Chicago suburb of Willowbrook, Ill., the company has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minn. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born. For more information, visit www.KingKoil.com.
###
