Blue Bell Mattress advances two sales directors, Leah Shaffer and Jonathan Gaspari

Mattress manufacturer Blue Bell Mattress Co. has promoted Leah Shaffer and Jonathan Gaspari to vice president of sales.

The promotions are part of a move to enhance Blue Bell’s sales team in light of its strategic partnership with King Koil, according to a news release.

The two executives primarily work on large key accounts, but Shaffer also leads U.S. sales for Natura World, a Blue Bell licensing partner.

Shaffer joined East Windsor, Connecticut-based Blue Bell in 2013 as director of sales. She started her career in 2003 with Simmons Bedding Co. and held a number of key sales positions. Prior to leaving Simmons, she served as senior strategic account manager.

Gaspari joined Blue Bell in 2015 as director of sales and, in that role, has been responsible for the success of the company’s largest accounts in the Northeast.

Prior to joining Blue Bell, Gaspari was director of national accounts for Simmons. He started his career in the bedding industry with Sealy, where he held a number of positions, including national account training manager. In 2009, he joined retail buying group Furniture First as director of mattresses.

In their new positions with Blue Bell, Shaffer and Gaspari report to Rebecca Gray, senior vice president of sales and marketing, and Richard Tauber, executive vice president of sales.

“Leah and Jonathan have been instrumental in our growth over the last couple of years,” said Mark Kolovson, chief executive officer of Blue Bell.

“Our portfolio of retail customers continues to grow, and under our new strategic alliance with King Koil, we expect even greater things as we expand our reach into the Midwest.”

Blue Bell sells King Koil-branded and private-label innerspring and hybrid mattresses to bedding and furniture retailers in more than 1,500 stores across the United States.