Eclipse targets lower prices with new luxury beds

Seeking to capitalize on the growing luxury bedding market, North Brunswick, New Jersey-based Eclipse International has created a selection of more than 10 luxury mattresses designed to retail for less than $3,500.

Eclipse Van Vorst_environmental-option 2

LUXURY FOR LESS Eclipse International’s growing high-end collections, including the Van Vorst mattress brand, retail from $1,000 to $3,500.

The company said in a news release that the beds are made using materials such as Pima cotton, Talalay latex, organic wool and high-end ticking that are used in higher-priced lines but at more affordable prices.

“Today’s consumers are craving upscale, luxury products in all categories, but an elegant night’s sleep in a premium-designed mattress is the pinnacle of opulence,” said Stuart Carlitz, chief executive officer of Eclipse International. “In an industry where high-end beds can retail for $50,000 or more, many lines are beyond the reach of the majority of consumers. There’s no need to spend that much on a mattress. We use the exact same materials found in the uber-priced brands and offer a much more palatable price. Everyone deserves to sleep in luxury.”

The company said it is able to provide lower prices by pooling its buying power with its licensing network of factories and by creating the designs in-house.

With designs ranging from its European-style Velika: The Great Bed to the three-bed Chittenden & Eastman line to the growing Van Vorst mattress selection, Eclipse’s premium offerings retail from $1,000 to $3,500 and are part of the national product line that Eclipse began building last year.

“Through our creative design innovation, we’ve made luxury sleep attainable,” Carlitz said. “While other bedding manufacturers are passing along price increases, we’ve made a commitment to offer well-designed, lavish mattresses with extremely sharp pricing.”


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