The Better Sleep Council, the consumer-education arm of the International Sleep Products Association, is gearing up for the “May Is Better Sleep Month” campaign with a variety of activities planned to help consumers make the sleep-health-mattress connection throughout the month.
It’s all about being better in bed—as it relates to better sleep, of course!
Here’s what to look forward to and share with consumers:
- The BSC will sponsor a Facebook sweepstakes. A post on Facebook.com/BetterSleepOrg will enter consumers to win one of 12 $50 Amazon gift cards.
- Bloggers, including lifestyle expert and BSC spokeswoman Lissa Coffey, will engage with followers to share informative sleep-related content
- A new survey will look at consumers’ bedtime habits, age of their mattresses, activities done in bed and more
- A new BSC newsletter for consumers will debut.
Expect this and tons of social media content that can be used to promote Better Sleep Month. For information on how you can participate in this year’s activities, visit
BetterSleep.org or the website for BedTimes’ sister publication Sleep Savvy at SleepSavvyMagazine.com.
