Southerland Taps Paviglianti as EVP

Joe Paviglianti
Joe Paviglianti

Bedding industry veteran Joe Paviglianti has joined Nashville, Tennessee-based mattress manufacturer Southerland Inc. in the newly created position of executive vice president of sales.

Previously, Paviglianti was executive vice president of sales for vertically integrated Intellibed, based in Salt Lake City. In addition to his time with Intellibed, a Southerland business partner, Paviglianti worked as vice president of store administration for retailer Mattress Firm, president and chief operating officer of Kingsdown Direct, and president and chief executive officer of retailer Sleep Country USA.

In his new position, Paviglianti reports to Bryan Smith, president and CEO. The company recently acquired a new plant, expanding its reach into the Pacific Northwest, and launched an international licensing program.

Commenting on Paviglianti’s new role, Smith said: “We were very deliberate in our search to fill this position as we were looking for someone with wholesale sales experience, but also someone who had an intricate knowledge of the retail floor. They also needed to mesh with our company’s current culture. We’re confident we now have the right person on our team to not only lead, but improve, our sales network.”

“Joe has extensive experience in the bedding industry, specifically overseeing sales of mattress producers and retailers over the last 15 years,” Smith added. “With our recent acquisition of Tualatin Sleep Products, we’ll lean on Joe to help expand our retail network in the U.S.”

Paviglianti said: “I am excited to join the Southerland team and start contributing. The culture, the leadership and the management team here at Southerland stood out to me as they have the company well-positioned to provide excellent values and products to help our retail customers grow their bedding business.”