Soft-Tex International has redesigned the website dedicated to its DreamSmart brand, DreamSmartSleep.com, and included more in-depth information about the product line.
“Consumers will still find the best prices on DreamSmart products at numerous local furniture stores and specialty shops that carry the line, given the efficiencies of bulk buying and freight consolidation. However, we wanted to offer consumers the ability to access more detailed product information online and to be able to buy (direct), if they so choose,” said John Timmerman, vice president of the DreamSmart division.
DreamSmart launched in 2015 and includes boxed memory foam mattresses, pillows, protectors and other items. Available for purchase by the truckload, the collection is targeted to brick-and-mortar retailers looking to compete with higher-end, direct-to-consumer online brands such as Casper.