Mattress licensing group Spring Air International, headquartered in Chelsea, Massachusetts, has named Charles Torrez to the newly created position director of learning and development.
Torrez is responsible for training the sales teams at domestic Spring Air plants on products, branding and marketing plans. He also partners with each factory’s sales staff to provide training for retail sales associates.
He has a background in mattress retailing and most recently was director of divisional talent planning and field development at Mattress Firm. In that post, he had responsibility for 700 stores and retooled the sales performance program, leading to increased sales and reduced employee turnover, according to a news release. From 2015 to 2017, he was regional development director at Mattress Firm. Prior to that, he spent seven years as district sales manager with Sleep Train, which was acquired by Mattress Firm in 2014.
Torrez is based in Charlotte, North Carolina, and reports to Nick Bates, president of Spring Air International.