Atlanta-based Serta Simmons Bedding LLC, the largest mattress manufacturer in the United States, has launched an updated website for the Beautyrest brand that is designed to simplify and improve the consumer shopping experience.
The ecommerce-enabled site, Beautyrest.com, is a first for the bed brand, as is the fact that the site is a hub for product ratings and reviews.
“At the forefront of the Beautyrest.com redesign was the intent to streamline and enhance the in-store shopping experience for consumers by providing resources to ease their search process — before even stepping foot in a brick and mortar,” said Andrew Long, senior director of marketing for Beautyrest. “We are now able to leverage the benefit of both a strong online and in-store presence to better align with the personal preferences and shopping styles of consumers, while delivering the same quality and craftsmanship expected of all Beautyrest products.”
The site sells a curated assortment of Beautyrest Hybrid and Beautyrest Black mattresses. Each comes with a 100-night trial period and free white-glove delivery. There’s a product comparison function that allows shoppers to compare different Beautyrest models side by side. And site visitors who prefer to do their research online and make their purchase at a retail store, can click the prominent “Stores” button in the main menu to find a brick-and-mortar retailer nearby.
The new site highlights the brand’s venerable 150-year history while, at the same time, offering consumers the tools they demand on today’s purchase journey, the company said.