Mattress maker King Koil, with U.S. headquarters in Avondale, Arizona, has expanded its senior sales leadership team with the addition of two former Serta Simmons Bedding LLC executives and the promotion of a company veteran.
Marty Melcher and Marilyn Ramsden joined King Koil from SSB, and Michael Vidoli, who has been with King Koil since 2013, has been promoted to regional sales vice president. Howard Galant, who oversaw sales for King Koil as executive vice president, has retired to spend more time with his family.
The new sales structure allows for better coverage and accelerated growth in three regions of the United States: Central, North and South, the company said in a news release. It added that it was prompted by growth in domestic sales following its transition from licensing to direct-to-retail sales.
As vice president of sales for the Southern region, Melcher manages the company’s sales in the Southwest, including Arizona, California, Hawaii, New Mexico, Nevada and Utah. Prior to joining King Koil, Melcher spent 22 years with SSB, where he held several senior sales positions. Most recently, he was vice president of sales.
Ramsden has been named regional vice president of sales for the northern United States, including Alaska, Idaho, Montana, North Dakota, Oregon, South Dakota and Washington. Most recently, Ramsden was district sales manager for SSB in Washington. During her time with the company, she also was a field sales manager and a territory manager in Southern California.
As regional vice president of sales for the central United States, Vidoli manages King Koil’s sales development throughout the central states while continuing to manage the company’s national accounts.
Commenting on the changes, David Binke, chief executive officer, said: “As we continue to expand our reach with additional retailer partners, we needed more senior sales leadership to cover the country. This team has an impressive 85 years of combined sales leadership, management and relationships that will benefit retailers and the broader King Koil family.
“I also want to thank Howard Galant, who agreed to join me a few years ago when I took the helm of King Koil to help me launch our transition to a direct manufacturer. A large portion of our success has been due to his hard work and dedication. He will be missed, but we understand his desire to spend more time with his family at this stage in his life.”