Gold Bond Selling More Futons During Pandemic

Gold Bond Futon room setting

On July 10, independent manufacturer Gold Bond Mattress Co. reported a 25% leap in futon sales, beginning in early April. It credits the sales increase to the fact that an estimated 2.9 million young adults have moved back home as a result of the COVID-19 pandemic.

“The boomerang generation is taking on an entirely new meaning during this pandemic, as young adults are returning to the family nest in record numbers,” said Robert Naboicheck, president of the Hartford, Connecticut-based company. “School closures and the economic shutdown have forced families to re-evaluate living spaces and to invest in products that provide space-saving solutions. Bedrooms that have been converted into home offices or studios now need to do double duty as functional sleep areas. Futons offer that solution, and our retail partners, through brick and mortar and online stores, are reaping the rewards in increased sales.”

The 100-year-old, family-held company takes credit for creating and introducing the modern futon sleeper sofa in the early 1980s. Futons have remained an important part of Gold Bond’s product line ever since. It sells wood futon frames in seven models and upholstered covers in 14 materials, including leather, microfiber and tweed. A futon – mattress and frame – retails from $799 to $1,499. A futon mattress, alone, retails from $199 to $399.

Gold Bond futons have a range of fillings, from cotton to memory foam to latex to pocket springs. The company also sells futons with GOTS-certified organic cotton upholstery fabric, a GOTS-certified organic wool FR barrier, organic cotton fill and 100% natural latex.

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