Malouf Welcomes Matthew Croshaw, Organizational and Strategy Expert

LOGAN, Utah—Malouf™ has hired Matthew Croshaw to lead strategies for organizational design and effectiveness, along with talent development. Croshaw joined Malouf after 17 years with Parker Hannifin, a Fortune 250 global leader in motion and control technologies. 

Matthew Croshaw

Having recently surpassed 700 employees, the executive team at Malouf™ recognized the need for a focus on structure and organizational effectiveness. Sam Malouf, CEO and founder of Malouf™, said, “Our strength has always been our people—both our employees and our retail partners. When our employees are treated well and given a chance to excel, they better support our partners. Malouf continued, “We are so excited Matt has joined our team because he understands the relationship between those two tenants, and he will work to ensure it isn’t lost as we scale.”

Croshaw’s experience has adeptly prepared him to support the Malouf™ team as they undergo rapid growth. During his tenure at Parker, Croshaw demonstrated a consistent track record of partnering with business leaders from a wide range of diversified industrial and aerospace markets to craft strategies to improve employee engagement, enhance customer experiences, profitably grow the business, and operationally and financially excel.  The focus of his efforts included building sustainable practices to increase talent and leadership strength throughout Parker’s 49-country, 50,000-employee footprint. 

Croshaw said, “Malouf™ has an incredible core, and their development from 2003 is remarkable. My goal is to crystalize a strategy that keeps us agile and leverages our competitive advantages. We’re going to ensure that employees continue to be treated well—with chances to shine in success and learn from failures—so they can continue to support our partners.”

About Malouf™ 

A leader in the furniture and bedding industry, Malouf™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S. and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 335 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit


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