BekaertDeslee Grows China Operation

Members of the BekaertDeslee China team: (from left) Mia Xu, Chengdu customer service; Helen Tong, design manager/China; Wim Van Thienen, general manager/China; Leo Chen, Chengdu regional sales manager; Chloe Cao, designer/China

Textile supplier BekaertDeslee, with world headquarters in Waregem, Belgium, expanded its reach in China with the addition of a new sales showroom and staff in Chengdu, the capital of southwestern China’s Sichuan province. The manufacturing and head offices for BekaertDeslee’s China unit are in the Shanghai region (Wuxi) on China’s East coast. In addition, the company operates a sales showroom in the south in Dongguan.

The Chengdu location, which opened June 9, “was a logical next step,” the company said, “as the city has become one of the largest furniture hubs in China.”

Concurrently with the new sales showroom launch, BekaertDeslee kicked off a traveling roadshow officially introducing the Awaken product collection. The new fabrics feature warm, gentle colors and fresh designs to awaken the senses and shake off doldrums, the company said. From late June to mid-July, China team members are traveling the country, presenting the latest products to customers. 

BekaertDeslee China is equipped with regional design, development and marketing teams that service more than 200 Chinese customers. It also ships goods to other BekaertDeslee business units and international customers. BekaertDeslee has been manufacturing in China since 2003. Its self-contained operation has knitting, weaving and finishing capabilities. As of last year, the Wuxi plant added a cut-and-sew department that produces mattress and pillow covers, as well as protectors. 

Related Posts

BekaertDeslee Supports Ocean Cleanup

Textile and sewn covers supplier BekaertDeslee, with world headquarters...

Malouf Grows Internationally

Bedding accessories producer Malouf has expanded its global presence....

BekaertDeslee Joins Sustainability Initiative

Textile and sewn covers supplier BekaertDeslee, with world headquarters...

Foam Recycler Grows Through Acquisitions

Advanced Foam Recycling, with headquarters in Fort Worth, Texas,...