Logan, Utah-based Malouf Home has formed an exclusive distribution partnership with Pillow Cube, a direct-to-consumer brand that’s known for making pillows for side sleepers.
Jay Davis founded Pillow Cube in July 2019 through a Kickstarter campaign. As someone who sleeps on his side, Davis couldn’t find his ideal pillow.
Since its launch, the company has been featured in media like Buzzfeed, Apartment Therapy, The New York Times, and “The Today Show.” Aggressive marketing continues to be a tenet of the business through viral video ads, influencer partnerships and $40 million in annual advertising.
“Pillow Cube has generated a lot of buzz in the media and boasts a large and loyal customer base, and we believe their robust advertising will generate increased foot traffic in stores,” said Eric Holmstead, Malouf president. “We are excited to partner with them and bring this innovative and in-demand brand to our retail partners.