Reverie® Innovation Extends to Flat Foundations

Las Vegas Market News Release

DETROIT (July, 2022) — Reverie is extending its innovation and carbon footprint reduction strategy into flat foundations with the introduction of the Reverie® EZ Flex™ and Reverie® EZ Fold™ flat foundations at the 2022 Las Vegas Summer Market, B-949. “Many of our retail partners have expressed the challenges associated with flat foundations: sourcing inefficiencies, bulky storage, flimsy designs, and shipping and delivery issues,” said John Wanat, Reverie VP of Sales. “Our Innovation Team has
delivered a durable, high quality answer with the Reverie EZ Flex and EZ Fold flat foundations.”

The Reverie EZ Flex and Reverie EZ Fold foundation designs meet UPS and FedEx small package requirements, making them well suited for eCommerce or efficient in-home delivery. Typical setup takes three minutes and is tool free. And both designs achieve a transportation carbon footprint reduction of 50% over traditional flat foundations based on calculations using tools provided by and

Additionally, both foundations are highly durable and capable of bearing the same high weight loads that the Reverie adjustable foundations can sustain. The Reverie EZ Flex has the same appearance as a traditional flat foundation with durability, shipping and storage benefits. The Reverie EZ fold provides a thinner profile with legs. “We’re thrilled we can offer two great Vegas introductions in small packages this year,” said Reverie CEO and Innovation Officer Martin Rawls-Meehan. “The Reverie EZ Flex and EZ Fold provide economical and more sustainable alternatives to traditional flat foundations and are also incredibly strong and durable.”

About Reverie®
Founded in Michigan in 2003, Reverie is a revolutionary sleep technology company dedicated to helping people sleep better so they can live better lives. Rooted in its mastery of sleep science, Reverie believes everybody is unique and needs customized
sleep solutions that fit their individual needs. As a result, the company has become known for its innovative adjustable bases and DreamCell™ mattresses designed to conform perfectly to the base. Reverie is dedicated to providing the most comfortable sleep possible. Visit for more information and follow us on Facebook, Twitter, and Instagram.

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